Retail is Still a Gold Mine

“Success depends upon previous preparation, and without such preparation there is sure to be failure.”

Not a day goes by without a headline featuring a financial organization. Unfortunately the report is often troubling. However, even in these unsettled times, I see these as opportunities for financial organizations to be successful. This is an ideal time for expanding relationships and bringing in new deposits. All organizations have to do is “get it right”!

Here’s one example:

As a regional manager, I was involved in opening a number of branches as part of a coordinated state-wide expansion. In order to give these branches a boost, we held one-day specials on certificate of deposit rates. Many assumed that the branch in an affluent area with a significant retiree base would open the highest number of accounts with the most value. When that branch did not take home the prize, the marketing department was disappointed. What happened? In my view, this branch was the true winner because they “got it right.”

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